Digital passports are one of the most effective ways for destination marketers to create exciting content, engage target audiences, and reach new visitors. Here, you’ll learn how your destination can leverage digital passports and trails to activate visitors, educate the market, and yield real economic impact.

One of the fastest growing trends influencing local hospitality industries are check-in Challenges, AKA: trails, tours, and passports. By gamifying and incentivizing travelers to visit destinations based on season, trend, or niche, destinations can leverage Challenges to create one-of-a-kind travel experiences, activate untapped markets, and see results with valuable insights and economic impact.