Activation Round-up: Oct 25, 2024 Edition
For our first ever round-up of the best brand activations on the internet, we’ve selected 5 to feature.
Netflix's "As Seen on Netflix" Pop-Up Shop: Netflix took fandom to a whole new level with their exclusive one-day "As Seen on Netflix" pop-up shop in London and Birmingham. Fans had the chance to get up close with iconic props and costumes from hit shows like Bridgerton and Top Boy. Adding a digital twist, Netflix also hosted an online auction benefiting UK charity Mind, giving fans a chance to bid on these items from home. This activation cleverly merges exclusivity, fan engagement, and social impact, making it a standout event.
Created by: The Experience Agency
Wicked x Ulta Beauty Collab: The Wicked movie and Ulta Beauty teamed up for such a fun and magical brand activation that brings the enchanting world of Oz right into Ulta stores! Imagine stepping into a Wicked-themed wonderland filled with vibrant beauty products inspired by Elphaba and Glinda—think eye-popping eyeshadow palettes and sparkling lip glosses. They even hosted in-store events where fans could join makeup tutorials and compete in themed contests, making everyone feel like part of the magic. Plus, Ulta encouraged fans to share their best Wicked-inspired looks on social media, turning it into a lively celebration online. This partnership not only ramped up the excitement for the movie but also made Ulta the ultimate go-to for beauty lovers. It just goes to show that when brands join forces for a little fun, everybody wins!
