Explore Challenges

Gamification for Brand Activation

Launch gamified digital experiences that drive brand loyalty, collect leads, and enhance consumer engagement.

What is Explore?

Explore is an experiential marketing platform that transforms real-world interactions into gamified challenges, driving brand loyalty and customer connection. With enterprise-grade capabilities, Explore supports a range of check-in activities, providing scalable and customizable solutions for any brand.

The Smartest Way to Activate Your Audience

Build and launch branded, mobile-friendly gamified challenges in minutes, to ignite participation and collect consumer data.

Loyalty Programs

Voting Challenges

Photo Challenges

Location Check-ins

QR Code Scavenger Hunts

What will you create?

Product Awareness Challenges

Digital Passports

“The platform is beautiful and easy to use, and we knew our audience would enjoy the experience.”

Bethany Bee, Digital Content Specialist at Explore Utah Valley

Motivate Participation and Build Loyalty with Digital Badges

Set unlimited milestones with custom badges for checking-in and completing activities. The built-in Progress Tracker keeps participants motivated by showing their ongoing achievements and progress.

Drive Friendly Competition with a Leaderboard

Watch participants compete to land the top spot on your Leaderboard.

Incentivize with Rewards and Offers

Enhance user participation by offering rewards and exclusive offers tied to specific check-ins and milestones. Customize incentives to boost engagement and create compelling reasons for users to interact with your brand.

Collect Leads Seamlessly

With our frictionless registration forms, users can be onboarded in under 15 seconds. Customize your onboarding process with Terms of Use and UGC agreements to ensure comprehensive coverage.

Versatile Check-in Capabilities

Whether you want to drive visits to various locations, increase awareness of new products, grow UGC, or engage users with targeted activities, choose from options like photo check-ins, QR code check-ins, location check-ins and more.

Gamification Designed to Maximize Experiential Events

Collect leads

Supercharge engagement

Build brand loyalty

Enhance product awareness

Measure ROI

Gather consumer insights

Increase foot traffic

Real-time engagement tracking

Seamless integration across marketing channels

Are your brand activations getting the engagement they deserve?

Gamification improves engagement by more than 60%. Explore is an experiential marketing platform that transforms real-world interactions into gamified challenges, driving brand loyalty and customer connection. With enterprise-grade capabilities, Explore supports a range of check-in activities, providing scalable and customizable solutions for any brand.

One Solution, Endless Engagement Opportunities

Design challenges tailored to any experiential campaign, from product launches to loyalty programs.

Product Awareness

Destination Marketing Organizations (DMOs), tourism boards, and Chambers of Commerce frequently implement digital passports to attract visitors, support initiatives and drive economic growth.

Loyalty Programs

Downtown districts use digital passports to attract foot traffic to local businesses. They often create immersive experiences such as scavenger hunts, encouraging exploration and increased patronage of downtown establishments.

Popups

Event planners and producers use digital passports to heighten attendee interaction. These passports often include activities such as visiting different stages, merchandise booths, and food vendors, enhancing the overall event experience.

CSR Programs

Organizations aimed at growing beverage and food industries use digital passports to promote local culinary experiences, encouraging participants to visit various eateries and tasting rooms.

Experiential Marketing Events

Business districts collaborate to design digital passports that promote shopping at local stores, dining at nearby restaurants, and participating in community events. These initiatives foster community support and boost local economies.

Attendee Engagement

Historical societies use digital passports to guide visitors through significant historical sites and landmarks, creating an engaging and educational experience.

Why Seeker?

Modern user experience

Designed for anyone - from the novice to the social media savvy - Seeker Challenges will delight your participants.

Fast to deploy

Seeker's exceptional user experience makes creating and managing Challenges a breeze. No code or technical skills required. Make updates in real-time, anytime.

Seamless integration

Fully branded with a custom URL and integrated on your website. Featuring one click user registration with Google.

Enterprise-Grade Features

Scale your experiential marketing campaigns with powerful, enterprise-grade features designed to elevate your brand activations and drive meaningful engagement.

For the Participant

  • App-like experience with nothing to install

  • Frictionless onboarding with Google integration

  • Progress Tracker

  • Interactive maps and routing

  • Routing with interactive map

  • Unlock badges and share with friends

  • Collect and redeem rewards and offers

  • Built-in notifications

  • Leaderboard and activity feed

For the Brand

  • Dozens of activation points to create any type of Challenge including: QR code voding, QR code check-ins, photo check-ins and location-based check-ins

  • Integrated product and/or educational information

  • Custom offers and rewards

  • Time-based or on-going Challenges

  • Automated mapping and business listings

  • Real-time analytics and lead collection

  • Custom branding and URL

  • Multi-lingual support

Unlock the power of gamification

Frequently Asked Questions (FAQs)

  • A Challenge is a gamified digital experience that motivates participants to visit specific locations or complete tasks using their mobile devices. As they engage, they can unlock digital badges and rewards, fostering brand loyalty.

  • Users can join the Challenge by visiting the Challenge URL or by scanning a QR code. Participants check in by using their mobile device to scan a QR code, take a photo, or use GPS to verify their presence at designated locations.

  • Rewards can include digital badges, discounts, special offers, prizes, or entries into prize drawings.

  • Data that is collected during a Challenge includes: email addresses, demographics, engagement data and behavioral insights.

  • Explore is a turn-key platform with flexible tools to create custom Challenges. A Challenge can be launched in less than an hour.

  • A brand activation is a marketing strategy designed to create direct, memorable interactions between a brand and its target audience. The goal of brand activation is to foster a deeper emotional connection, increase brand awareness, and drive consumer engagement. This can be achieved through experiential marketing events, product demonstrations, interactive experiences, pop-up shops, contests, or gamified challenges that encourage consumer participation and interaction with the brand.

    Challenges elevate the brand activation by introducing an element of gamification that motivates participants to engage more deeply. By completing tasks, visiting specific locations, or interacting with products, participants can unlock rewards, digital badges, and exclusive content, creating a fun, immersive experience that strengthens brand loyalty and leaves a lasting impression.

  • Gamification is the process of incorporating game-like elements and principles into non-gaming contexts to increase engagement, motivation, and participation. This approach uses components such as point scoring, leaderboards, challenges, rewards, and progress tracking to make tasks or activities more interactive and enjoyable.

  • Plans scale with the size of the organization and activation. Book a demo to learn more.