POWERED BY EXPLORE
Digital Passports and Trails
Inspire visitors with content that drives real economic impact for local businesses
Create trails effortlessly
Explore lists make it simple to create, collaborate and publish curated trails and digital passports. Built-on Google Places, attractions, restaurants, hotels and more can be added to your trail in one-click. Create your own places or connect to third party sources for added flexibility.
Empower visitors with mobile-friendly maps
With responsive, location aware maps and a visually appealing design, Explore is optimized for engagement and adoption.
Promote local businesses and partners
Effortlessly connect visitors with your favorite local area businesses, right at their fingertips. Each place in your trail includes a listing page featuring business details, hours, directions, photos and features to drive engagement.
Boost impact with Check-in Challenges
Gamify your trail or digital passport and create a memorable experience that drives engagement
Drive UGC
Each time your visitor checks-in, they will be prompted to add a photo and tip, contributing fresh content to your trail.
Watch it grow
Reward participants for visiting the places on your trail with digital badges and custom prizes and drive social shares and organic growth.
Measurable impact
Our gamification engine is proven to raise engagement and participation, driving tangible and measurable impact.
Total Brand Control
Build your brand with a unique url for your trail; or use your own domain. Customize the experience with your brand colors, logo and more.
Popular types of trails and digital passports
Need some inspiration? There are countless ways to create memorable experiences with trails and passports
Taco Trails
Tacos are quickly replacing burgers as America’s favorite food. Show off your favorite taquerias and Mexican food joints with a crowd-pleasing taco trail.
Public Art
Is your destination an IG playground? Feature murals, sculptures and other types of public art around town and encourage visitors to share photos.
Wine and Cocktail Trails
Wine not? Highlight underrated neighborhood bars and trendy spots featuring the best craft cocktails or locally grown wines.
History Tours
Every community has a story. Educate visitors about the roots of your destination with a history tour featuring businesses and landmarks from the past.
Locally-owned Business
Today’s travelers are hyper aware of the importance of shopping locally. Create a trail showcasing locally-owned businesses in your community.
Beer Crawls
Celebrate the breweries and pubs in your community with a self-guided beer crawl featuring local faves and seasonal offerings.
See it in action
Downtown Paso Robles Wine Trail
Explore vibrant downtown Paso Robles and the many tasting rooms on this trail
Or scan QR code to view on mobile