Introducing Woman-Owned: New Tool Spotlights Woman-Owned Businesses
Today, we are thrilled to announce the launch of the world’s first interactive map dedicated to woman-owned businesses in tourism and hospitality.
Spearheaded by our friends at Wanderful, the leading network of women travelers and creators, and powered by Seeker Explore, Woman-Owned aims to empower women entrepreneurs and put local spend directly in their pockets. On the map, you'll find woman-owned restaurants, hotels, shopping, things to do and more!
Why Woman-Owned?
Woman-Owned by Wanderful comes at a pivotal moment. Consumer interest in supporting women and minority-owned businesses is also on the rise. The 2023 Women & Minority Business Owner Spotlight from Bank of America, reports that nearly 83% of consumers prefer to shop at businesses that align with their values.
Data from the World Travel & Tourism Council reveals that nearly 40% of the global tourism workforce is female. Furthermore, women drive 70% of worldwide travel spending, underscoring their substantial economic influence within the sector.
According to the 2024 Wells Fargo Impact of Women-Owned Business Report, between 2019 and 2023, the number of woman-owned businesses increased nearly twice as much as businesses owned by men; and from 2022 to 2023, that rate of growth increased to 4.5 times.
Notably, businesses owned by women of color have surged even more dramatically, demonstrating the vibrant growth and diversity within this entrepreneurial community. Between 2019 and 2023, Black/African American women-owned businesses saw average revenues increase 32.7% and Hispanic/Latino women-owned businesses increased 17.1% compared to the increase of all woman-owned businesses at 12.1%.
In a time when economic equity is more critical than ever, supporting women entrepreneurs isn't just a moral imperative; it’s a strategic necessity. By lifting up these businesses, we can create a more inclusive and resilient economy that reflects the diversity of our communities.
Key Features of Woman-Owned by Wanderful
Woman-Owned by Wanderful, the world's first interactive, curated map to discover woman-owned businesses.
Interactive Mobile Map: Available at WomanOwnedMap.com, the Woman-Owned Map showcases a diverse range of woman-owned businesses across multiple cities.
Dedicated Business Listings: Each woman-owned business is showcased with a dedicated listing that enhances visibility and provides essential business information.
Itinerary Builder: Users can save their favorite woman-owned businesses and build a custom itinerary optimized for exploration.
Regular Updates: New cities and businesses are added regularly, and users are encouraged to submit crowdsourced recommendations for inclusion.
User-Friendly Experience: Designed with a mobile-first approach, the location-aware map features a modern experience to help users easily discover and navigate.
Featured cities and regions on Woman-Owned by Wanderful:
Asheville, Atlanta, Austin, Big Sky (MT), Boston, Charlotte, Chicago, Chico (CA), Detroit, El Paso, Indianapolis, Kansas City, London, New York City, Oroville (CA), Paradise (CA), Park City (UT), Phoenix, Portland (OR), Rochester (NY), Quad Cities (IA), Salt Lake City, Seattle, St Louis, South Lake Tahoe, Tucson, Utah, Washington DC, and growing.
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Contribute to the Woman-Owned Map:
Add your business or city for inclusion in the Woman-Owned by Wanderful map. It’s free!
As a female founder, promoting gender equality and creating a more inclusive economy is not just a personal mission -- it's a priority. With the launch of Woman-Owned, we're building a valuable resource for travelers and locals while advancing a more equitable future. I hope you will join us in expanding the map by adding your city to uplift women entrepreneurs and celebrate their impact on our communities.
Jody
Founder and Chief Seeker at Seeker
